Independance on the Bay a Smash Hit Thanks in Part to Zen Arts
Zen Arts Answers the “Call of Duty” for Activision
Wednesday, November 30, 2011
On November 13th the Zen team geared up for Activision’s Call of Duty: Modern Warfare 3 release party at Chateau Nightclub & Gardens at the Paris hotel in Las Vegas. Additionally Zen hosted another MW3 release party at the Roosevelt Hotel in Hollywood on November 17th. MW3 is the third installment of the Modern Warfare series, and eighth game overall in the highly popular Call of Duty franchise. Just like its predecessors, the game is a first-person shooter, meaning the player experiences weapon-based action through the eyes of their character of choosing, set within a military task force scenario. Twenty-four hours after its release, the game had already sold 6.5 million copies in the U.S. and U.K. alone, and grossed over $400 million, making it one of the most popular and successful video game release day totals of all time. Initial sales were likely boosted by the cleverly produced commercial featuring target-audience comedic actor Jonah Hill (Superbad, Get Him to the Greek) and action film star Sam Worthington (Avatar, Terminator Salvation), in military roles labeled “the Noob” and “the Vet” (check out the commercial here).
Hollywood’s young, hot, and famous came out in full force to party it up with the Zen crew at the Roosevelt Hotel, one of Los Angeles’ most historic and swanky party spots. First opening in 1927, the hotel was named after ex-president Theodore Roosevelt, and was the location of the 1st ever Academy Awards ceremony. Since then it has been featured in countless Hollywood films, as well as sheltered countless Hollywood celebs, making it one of Los Angeles’ most cherished historic monuments. Thanks to a major renovation in 2005 and the opening of Teddy’s nightclub in the lobby, the hotel has experienced a recent renaissance within the last 5 years, with a new found embrace by young Hollywood.
Rich and famous video game lovers were treated to sultry Zen performances by our world-class fire dancers, burlesque dancers, and go-go dancers. The outdoor event was kept warm by some amazing Zen fire performers, bringing the heat with their steamy and sensual displays of fire poi and fire fan. In the swimming pool the Zen arts bubble contortionists put on an elegant and enticing performance, while on dry land Zen Arts snakecharming contortionist Karina and her albino Burmese python kept the crowd in a trance.
At the Vegas show Zen clowns, stiltwalkers, contortionists, and jugglers ran amok at Butterfly Saturday at Chateau. Combining French style with an upscale environment, Chateau offers 40,000 square feet of nightclub space framed by elegant French architecture, vaulted ceilings, and opulent chandeliers. The club also features its very own unique outdoor Parisian gardens overlooking the Las Vegas Strip, as well as a lush rooftop dancefloor and garden situated directly underneath the hotel’s mock Eiffel Tower.
For photos of the events check out the thumbnails below as well as a full gallery of pics here.
Here’s a video of the event…